Journal of Marketing & Social Research

About the journal

ISSN (Print): XXXX-XXXX

ISSN (Online): 3008-0711

Abbreviation: JMSR

Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope

45%%

Acceptance Rate

10 days

Time to first decision

30 days

Review time

25 days

Acceptance to publication

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Latest Published Articles

Research Article

Post-Authenticity Marketing: When Consumers Trust the Story More Than the Brand

Prashant Tiwari,

...

Abdul Alim Khan

Published: 10/09/2026

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Research Article

An Explainable Credit Scoring Framework for Transparent Financial Risk Assessment using Shap-Based Gradient Boosting

S. Dhivya,

...

S. Amrutha

Published: 28/08/2026

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Research Article

The Role of Artificial Intelligence on Customer Decision Management: A Behavioural Perspective

Girisha M. C,

Ramyashree K. K

Published: 23/08/2026

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Research Article

Impact of Employee Training on Achievement of Green Objectives by Luxury Hotels

Chef Shikha Gupta,

Dr. Sudipta Sen Gupta

Published: 21/08/2026

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Research Article

Community-Based Entrepreneurship Marketing as a Catalyst for Social Change: A Qualitative Analysis of South Asian Enterprises

Paarthan M. V,

...

S. Balaji

Published: 20/08/2026

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Research Article

Enhancing Indian Military Textile Supply Chain Traceability through Barcode, QR Code, RFID and Digital Product Passport Technologies, a Defence-Specific Indian Military Digital Product Passport (IM-DPP) Framework

Trivedi Rajneesh,

Smitha Viswanathan Girija

Published: 20/08/2026

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Research Article

Job Satisfaction of Bank Employees in Tirupati District: A Comparative Study of Public and Private Sector Banks

P. Chengalrayulu,

...

C. Udaya Kumar Raju

Published: 20/08/2026

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Research Article

Proactive Sustainability and Its Role in Enhancing Organizational Performance: The Mediating Role of Organizational Culture/An Empirical Study in the Higher Education Sector

Ali Saud Bisheen,

Osama Hawi Aziz Al-Tai

Published: 19/08/2026

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About the journal