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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Gamification in HR: A New Approach to Boost Employee Engagement
Dr Sinduja R , 
...
Dr. Praba. K
Published: 02/04/2026
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Research Article
An Emotion-Driven Interaction Framework for Internet of Musical Things
Udaiveer Singh Brar , 
...
Prabhpreet Kaur
Published: 02/04/2026
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Research Article
Elevating Patient Experience in Corporate Hospitals: Insights from Delhi NCR
Abhishek , 
Dr. Nisha Pawaria
Published: 28/03/2026
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Research Article
Perception of Green HRM among Employees in Selected Private Hospitals in Kolkata ---A study
Pritha Pande Samadder , 
Dr Supti Mandal
Published: 20/03/2026
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Research Article
Influence of Short-Form Video Content Marketing on Consumers’ Purchase Intention: An S-O-R Framework Approach
Frank Sunil Justus. T , 
Karthick. S
Published: 18/03/2026
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Research Article
Determinants of Customer Satisfaction in Nationalised and Private Banking Sectors: Evidence from Gujarat
Kinjal D. Vaghasiya , 
Prof. (Dr.) Preeti Mishra
Published: 12/03/2026
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Research Article
Digital Health Monitoring through Smart Wearable Devices: A Study among College Students in Coimbatore Topic
Dr. M. NITHYA , 
Dr. Saranya G
Published: 11/03/2026
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Research Article
Digital Storytelling and Brand Resonance Among Entrepreneurs in Tamil Nadu with Ai-Enabled Analytics Moderation
Dr. TR. Kalai Lakshmi , 
Dr. M. Sudha Paulin
Published: 04/03/2026
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
...
Ankur Bhamu
Published: 09/08/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
...
K. Maddulety
Published: 07/07/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
...
Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Mondelez International: Countering Supply Chain Disruption.
Ishita Dhar, 
...
Dr Samrat Ray
Published: 15/05/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
...
Dr. Anubha Vashisht
Published: 20/05/2025
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Journal of Marketing & Social Research
Open Access
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