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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Women’s Political Awakening through Silence and Resistance: A Study of Jaya and Leela in Manjula Padmanabhan’s Harvest and Lights Out
Meenal Bais , 
Sanjay Kumar Singh
Published: 09/12/2025
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Research Article
Digital Transformation and Sustainable Practices in the Post-Production Process of the Cinema
MS Sanika Ratnaparkhi
Published: 08/12/2025
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Research Article
A Study on Awareness and Utilisation of Social Welfare Schemes among Blue-Collar Workers
Dr. Himanshu R Lapashia
Published: 08/12/2025
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Research Article
The Influence of Artificial Intelligence on Green Purchase Intention: Investigating the Roles of Trust in AI and Environmental Attitude
Alex Benny , 
...
Shiji Francis
Published: 08/12/2025
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Research Article
Corporate Governance and Risk Disclosure: An Integrative Review from an Institutional Perspective
Ritika Gupta , 
. Jacqueline Symss
Published: 08/12/2025
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Research Article
Corporate Governance and Risk Disclosure: An Integrative Review from an Institutional Perspective.
Dr. K. Ramesh , 
...
Dr. E. Seenivasan
Published: 08/12/2025
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Research Article
Supervisor Well-Being in the Gig Economy: A Multitheoretical Framework
Shivani Peer , 
...
Ujjal Mukherjee
Published: 08/12/2025
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Research Article
Tech-Savvy & Tenacious: Women Entrepreneurs in the Digital Startup Ecosystem
Dr. Sarika Agarwal
Published: 05/12/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
...
K. Maddulety
Published: 07/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
...
Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
...
Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets
Neha Kukreja, 
Pavan. C. Patil
Published: 21/04/2025
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Journal of Marketing & Social Research
Open Access
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