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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

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45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Development of an Edge AI Based Embedded System for Appliance Level Energy Monitoring and management for Smart City- Homes
Banushri A, 
...
Vairavel Madeshwaren
Published: 25/02/2026
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Research Article
Inclusive Talent Management and Succession Planning: Impact on Sustainable Organisational Performance
Dr. Pooja Talwar , 
...
Dr. Ritika Chaudhary
Published: 02/02/2026
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Research Article
Assessment of Role Efficacy Among Women Employees of Selected Public Sector Banks in Patna City
Ms. Aparna Gaur , 
Dr. Sweta Jha
Published: 30/01/2026
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Research Article
Integrating Spiritual Values into Corporate Sustainability A Study of Workplace Spirituality and ESG Alignment
Sandeep Seth , 
...
Dr. Bhanu Ranjan
Published: 30/01/2026
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Research Article
A Multilevel Review of Artificial Intelligence and Employee Well-Being in Organizations
Dr. Shivani Vats , 
Ms. Megha Sharma
Published: 30/01/2026
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Research Article
A Systematic Review of Artificial Intelligence Applications in Marketing
Dr. Jagriti Singh , 
Dr. Shweta Gakhreja
Published: 30/01/2026
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Research Article
Policing cyberspace: The use of AI in Crime Detection
Dr. Nimisha Sinha , 
Dr. Ashish Alok
Published: 30/01/2026
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Research Article
Socio-Cultural Influences on Students’ Perceptions of Housekeeping Careers in the Kumaon Region: A Comprehensive Review
Sangeeta Garia , 
...
Anuti Choudhary
Published: 30/01/2026
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
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Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
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K. Maddulety
Published: 07/07/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
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Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Global Supply Chain Shocks and Trade Resilience: A Review Post-Covid and Ukraine Crisis
Vagish Mishra, 
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Kaveri Khound
Published: 25/07/2025
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Journal of Marketing & Social Research
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