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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Emotional Market Friction: Consumer Distrust and Decision Paralysis in High-Choice Economies
K. Madane , 
...
Akansh Garg
Published: 30/10/2026
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Research Article
Social Currency Metrics: Quantifying Influence Capital in Digital Brand Communities
Biswo Ranjan Mishra, 
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Akansh Garg
Published: 25/10/2026
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Research Article
Strengthening Social Security for Women in India's Informal Economy: An Assessment of Government Welfare Interventions with Special Reference to Andhra Pradesh
V. Vani
Published: 23/10/2026
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Research Article
Impact of Sustainable Innovation on Startup Performance and Investment Attraction
G. Suguna Valli, 
S. Heram
Published: 15/10/2026
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Research Article
Artificial Intelligence Adoption and Startup Performance: The Moderating Role of Government Startup Schemes
G. Sugunavalli , 
S. Heram
Published: 12/10/2026
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Research Article
Swami Vivekananda’s Insights into Political Philosophy and National Rejuvenation: An Impetus to Governance
V. Mallika Vedantham
Published: 30/09/2026
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Research Article
Workplace Learning and Employee Development: Reframing Human Capital in the Digital Era
Ankit Debnath, 
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Abhirup Singhs
Published: 15/09/2026
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Research Article
Comparative Analysis of Emotional Drivers in Online Payment Usage among Rural and Urban Millennials
Lokesh R , 
Hemanth Kumar
Published: 12/09/2026
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Most Read
Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
...
Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
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Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
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Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
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K. Maddulety
Published: 07/07/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Mondelez International: Countering Supply Chain Disruption.
Ishita Dhar, 
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Dr Samrat Ray
Published: 15/05/2025
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Journal of Marketing & Social Research
Open Access
© Copyright Asian Society of Management & Marketing Research (ASMMR)