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Research Article | Volume 3 Issue 8 (August, 2026) | Pages 71 - 80
Community-Based Entrepreneurship Marketing as a Catalyst for Social Change: A Qualitative Analysis of South Asian Enterprises
Under a Creative Commons license
Open Access
Received
June 16, 2026
Revised
June 17, 2026
Accepted
July 23, 2026
Published
Aug. 20, 2026
Abstract

Abstract: Purpose: The present research delves into the prominent influences of entrepreneurial marketing, which are present in community enterprises in South Asian countries whose mission is to solve deeply rooted social and economic issues such as poverty, lack of education and restricted access to healthcare. Methodology: Adopting a qualitative and action-oriented research paradigm, this paper explores the root cultural values, collective resources and shared trust that impact the success of community enterprises. Inclusive communication, collaborative leadership and local innovation are pointed to fundamental and necessary aspects for reaching out to marginalized communities by the research. Findings: The findings of this study reveal that entrepreneurial communities in South Asia have the potential to create sustainable development results, especially in the context of education, healthcare and the eradication of poverty. Originality: This work substantially benefits the debate on social entrepreneurship by offering examples of how marketing concepts can be locally transformed to facilitate inclusive growth and empower communities. Practical Implications: Entrepreneurs have the opportunities for community business to change marketing ideas into inclusive practices that support local innovation and problem solving of their teamwork. In that way, they create sustainable models of growth adjusted to the distinctive socio-cultural environment of South Asian communities. Social Implications: Entrepreneurs based in communities are described as the main agents of societal transformation who employ marketing strategies not only for profit but also for achieving sustainable social results. Community members' collaboration greatly depends on shared values, joint resources and trust which are considered the most essential elements. Besides, these factors allow communities to have social bonds and exchange mutual support.

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