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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
The Saarbrücken Sun Project: Natural Methods for Increasing Sunlight in Cloudy Areas of Germany and Europe
Dr. Samira Tawangar
Published: 20/12/2025
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Research Article
Assessing How Service Quality Influences Customer Trust in the Banking Sector
Dr. K. Ramesh , 
...
Dr. E. Seenivasan
Published: 20/12/2025
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Research Article
Competitive Analysis of Paint Industry’s: Analysing the Market Efficiency Through Competitive Landscape
Dr. R. Ramachandran
Published: 20/12/2025
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Research Article
Analyzing The Influence of Social Media Endorsements on Adolescent Purchase Intentions
Ms. Arpita Majumdar , 
Dr. Trupti S Almoula
Published: 20/12/2025
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Research Article
Navigating Job Insecurity: Assessing its Influence on Life Satisfaction and Quit Intentions among Hotel Employees
Megha Bumrah , 
Akshay Madaan
Published: 20/12/2025
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Research Article
Examine the Role of Financial Literacy in Investment Choice of Higher Education Teachers with Reference to National Capital Region
Sujata , 
Dr. Preety
Published: 20/12/2025
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Research Article
Consumer Buying Behaviour for Durable Goods on Digital Platforms: A Pilot Study
Ms. Shrutika Mukhija , 
Dr Narinder Tanwar
Published: 16/12/2025
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Research Article
Residential Real Estate in India 2024: Assessing Market Growth, Buyer Demand, and Regional Variations
Shreya Chopra , 
Dr. Teena
Published: 16/12/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
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Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
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Dr. Surya Saxena
Published: 19/03/2025
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Research Article
Evaluating the Effectiveness of Influencer Marketing in Niche Markets
Chaitanya Koneti, 
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K. Maddulety
Published: 07/07/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
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Ms. Shivangi Yadav
Published: 13/07/2025
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Research Article
Understanding the Psychology of Impulse Buying in E-Commerce: A Behavioral Review
Dr. Rashmi Chaudhary , 
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Ankur Bhamu
Published: 09/08/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets
Neha Kukreja, 
Pavan. C. Patil
Published: 21/04/2025
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Journal of Marketing & Social Research
Open Access
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