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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Flipping the Classroom with AI: A New Pedagogical Paradigm
Amarjeet Kaur
Published: 26/09/2025
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Research Article
Managing the Invisible Workforce: HRM Strategies for Remote Employee Engagement
Dr Kumar J , 
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Mr. Yogesh Chandra Gupta
Published: 26/09/2025
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Research Article
The Role of Organizational Psychology in Problem Solving at Workplace in UAE
Mobin Vijay , 
Dr Farhat Ul Ain Sonia
Published: 26/09/2025
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Research Article
Digital Media Literacy and Technology: A Case of Indian Senior Citizens
Rajesh Upadhyay , 
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Dr Shishir Kumar Singh
Published: 26/09/2025
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Research Article
Greenwashing vs. Green Marketing: Consumer Perceptions and Brand Trust
Dr Maddela Prasanthi
Published: 26/09/2025
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Research Article
A Study on Impact of Artificial Intelligence on Performance of Banking Industry
Dr S. Parvathi , 
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Dr Sudarshan P
Published: 25/09/2025
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Research Article
Artificial Intelligence in Curriculum Management: Enhancing Educational Quality and Marketing Effectiveness
Mrs. Y. Esther Reeta , 
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Mr. Abhijeet Ghosal
Published: 25/09/2025
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Research Article
Exploring the Effect of Trade Openness on Economic Growth in Developing Countries
Dr N. Geetha , 
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Dr Manjunatha J M
Published: 25/09/2025
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Most Read
Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
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Dr. Surya Saxena
Published: 19/03/2025
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Research Article
The Psychology of Color in Marketing: How Visual Elements Affect Consumer Perception
Dr. Jayati Gupta, 
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Ms. Padmashree . P
Published: 15/05/2025
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Research Article
Technical Analysis Vs Fundamental Analysis: A Comparative Study of Bollinger Bands, RSI and MACD Against Fundamental Factors in Commodity Trading
Pooja Yadav, 
Jagat Narayan Giri
Published: 05/04/2025
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Research Article
The Role of Artificial Intelligence in Financial Decision-Making
Dr. M. Kavitha, 
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Dr. Sapna Sugandha
Published: 21/03/2025
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Research Article
Packaging as a Strategic Communication Tool: Influencing Consumer Perception in Processed Food Markets
Neha Kukreja, 
Pavan. C. Patil
Published: 21/04/2025
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Research Article
Study of Impact of Emotional intelligence on Employee Performance
Jai Bhagwan, 
Anupama
Published: 30/03/2025
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Research Article
Millennial and Gen Z Preferences in Skincare: A Quantitative Analysis of Brand Image and Pricing Strategies
Ms. Nidhi Sharma , 
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Dr. Anubha Vashisht
Published: 20/05/2025
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Research Article
Personalization vs. Privacy: Marketing Strategies in the Digital Age
Dr. Rohit Kumar Vishwakarma, 
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Ms. Shivangi Yadav
Published: 13/07/2025
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Journal of Marketing & Social Research
Open Access
© Copyright Asian Society of Management & Marketing Research (ASMMR)