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About the journal

ISSN (Print): XXXX-XXXX
ISSN (Online): 3008-0711
Abbreviation: JMSR
Disciplines: Marketing, Social Research

Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. JMSR is dedicated to fostering interdisciplinary dialogue and collaboration among researchers, practitioners, and …

Read aim & scope
45%%
Acceptance Rate
10 days
Time to first decision
30 days
Review time
25 days
Acceptance to publication
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Latest Published Articles
Research Article
Enhancing Financial Literacy and Personal Investment Decisions Through AI and Machine Learning
RVS Praveen, 
...
Dr. Parul Saxena
Published: 25/06/2025
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Research Article
Evaluating Machine learning models for Business Decision-Making: A Structural Equation Modeling Approach
Dr. Sindhura Kannappan
Published: 24/06/2025
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Research Article
Comparative Analysis of Marketing Strategies: Green washing vs. Genuine Sustainability
Dr. Santosh Kumar Pandey, 
...
Mr. Shiv Sagar Vishwakarma
Published: 23/06/2025
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Research Article
A study of Consumer Behavior towards Organic Food Products in Hyderabad, With Special Emphasis on Ethical Consumerism and Sustainability
Archana. A. Ramesh, 
...
Megha Chandarana
Published: 22/06/2025
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Research Article
Trust, Awareness, and Perceived Risks: A Comprehensive Model of Adoption Intent on Central Bank Digital Currency (CBDC)
Dr. V. Abirami , 
V. Ambika
Published: 19/06/2025
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Research Article
Impact on Employee Performance and Engagement in Indian IT Industry
Dr. K. S. Meenakshi Sundaram, 
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Satuluri Padma
Published: 17/06/2025
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Research Article
The Future of Retail in India: Blending Organized and Unorganized Upsurge Challenges and Opportunities
Dr. Naga Lakshmi M.V.N., 
...
Sushree Sangeeta Mukhi
Published: 17/06/2025
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Research Article
Artificial Intelligence and Social Interactions: Understanding AI’s Role in Shaping Human Psychology and Social Dynamics
Dr. Tamal Mondal, 
...
Dr. Meenakshi S
Published: 17/06/2025
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Research Article
Mandatory ESG Reporting in India: Legal Obligations and Management Strategies
Dr. Monica Kharola, 
...
Dr. Surya Saxena
Published: 19/03/2025
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Research Article
The Role of Artificial Intelligence in Financial Decision-Making
Dr. M. Kavitha, 
...
Dr. Sapna Sugandha
Published: 21/03/2025
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Review Article
Social Media Management Tools for Customer Service: A Review
Vyankatesh Adke, 
...
Muniza Askari
Published: 02/12/2024
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Research Article
Study of Impact of Emotional intelligence on Employee Performance
Jai Bhagwan, 
Anupama
Published: 30/03/2025
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Review Article
The Strategic Role of Mergers and Acquisitions in Corporate Expansion – A Case Study of Starbucks and Teavana
Pallavi Rallan, 
...
Kriti Baid
Published: 21/03/2025
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Research Article
Second Hand Clothing: A Circular Economy Strategy for Sustainable Consumption
Rimi Moitra, 
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Eshita Desai
Published: 25/04/2025
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Research Article
Systematic Literature Review on the Impact of Behavioral Biases on Investment Decision-Making
Mansi Jadeja, 
Nidhi Nalwaya
Published: 05/04/2025
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Research Article
Breaking Barriers: A Study on the Rise of Women Entrepreneurs in India
Ankita , 
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Diksha Mishra
Published: 09/05/2025
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Journal of Marketing & Social Research
Open Access
© Copyright Asian Society of Management & Marketing Research (ASMMR)